Good Business Begins With a B
At COOK, we believe there is a better way of doing business than the conventional capitalist approach that pursues profit at all costs. So, in 2013, we became one of the UK’s first certified B Corporations, part of a global movement of companies reinventing business as a force for good in society.
From the founding of COOK in 1997, the ambition for the business was about more than money. Our goal was always to create a company that was good for shareholders while also Nourishing Relationships with everyone who comes into contact with it – employees, communities, suppliers and customers.
To become a certified B Corp we need to pass a rigorous test every three years to prove we meet tough standards of social and environmental performance, accountability and transparency. Passing this test (scoring over 80 points) and being a certified B Corp provides us with a “no bullshit” stamp that shows we mean what we say and also lets us know where we can improve our performance. The test is split into 5 sections, check out our current scores below:
We use the B Corporation Assessment as an independent framework to measure the extent to which we are living our purpose to Nourish Relationships.We are committed to improving our score every time we take the test.
The Global B Corp Community
There are now more than 4,000 B Corporations across more than 77 countries globally from big, familiar brands like Ben & Jerry’s ice cream and Patagonia, the outdoor clothes company, to small start-ups and the movement continues to grow rapidly.
What unites us all is the belief that business success is about more than just profits. It’s about helping to create a society that enjoys shared and durable prosperity.A society with equality of opportunity;a healthy environment; strong communities; and work with dignity and purpose.
Yes,it’s lofty and idealistic stuff. And we’re thrilled to be part of it.